ICA Artistic Director

The position of Artistic Director is chosen by the President based on the following criteria:

  • Must be an ‘A’ Member in good standing
  • Both nationally and internationally recognized by his/her peers
  • Experienced leading photoshoots
  • Currently have an Education Team and Program at his/her salon
  • Have stage experience
  • Must practice a business model that represents ICA

The Artistic Director will be responsible to produce the Press Luncheon during the Fall Atelier for Intercoiffure’s photo collections. These photo collections can be used the media in trade and consumer magazines as well as social media awareness for Intercoiffure.

The Artistic Director is Anna Pacitto.

vision. quality. expert.

Co-owner and co-artistic director of Montreal’s prestigious Salon Pure, Pure Academy and the Pure group, global platform artist, Canadian artistic director for an international brand for 17 years, Anna Pacitto’s illustrious career firmly places her at the top of her craft. She is the winner of numerous prestigious awards, including Canadian Master Hairstylist of the Year (four times), NAHA Master North American Stylist of the Year, and NAHA North American Stylist of the Year. Salon Pure has won three NAHAs as Salon Team of the Year and collectively the Pure group has won 17 NAHA awards. Anna’s list of accomplishments embodies the aspirations of countless hair professionals and make her one of the most empowering and knowledgeable artists on the Davines Artistic Team.

Passionate about education and the Davines brand, Anna approaches each course with the goal to encourage enthusiasm “about the endless possibilities in this amazing industry while feeling closer to a responsible company like Davines”. Her creative vision and technical expertise intensified by the Davines philosophy offer an extraordinary classroom experience.

“When you represent a brand as genuine, as real, as caring about their people and the planet, as Davines, your convictions, beliefs, and passion for the industry, the people you touch, and our environment are multiplied tenfold.”