History of ICA Nouveau
Intercoiffure America Canada Nouveau promotes leadership in new talent and prepares them for future success on a national level and international level. Nouveau shows bring young talent from all walks of salon life together to create, exchange ideas, and develop the camaraderie that comes from meeting others who have the same passion as you. Nouveau spreads its influence as those who participate in the shows go back to their salons and share what they have learned during their Nouveau experience.
Participation in Nouveau sponsored events is an exclusive opportunity available to team members of ICA ‘A’ members who have been licensed for 5 years or less or who are under 27 years of age.
Eligible applicants are invited to enter ICA’s Spring Atelier Creative Cut, Color and Texture contest. In the past, the top three winners at the Spring Atelier contest have been invited to represent North America at Intercoiffure’s Mondial show in Paris, the City of Light.
During ICA’s Fall Atelier, the top finalists and other salon team members are invited to participate in Nouveau’s main stage presentation and present their talents before an audience of the best in their industry. Nouveau also offers a creative outlet to tackle the challenges facing young people and address current trends — the emerging men’s market, for example.
For all of us involved in Nouveau, it is our honor to present our creativity to produce consumer wearable hair as well as user friendly techniques that make for a powerful learning experience for our young team members in their salons.
Thank you Lois Christie for committing to the young talent of ICA. Frank, your innovative ideas continue to generate new and exciting opportunities for the youth of ICA.
Yours in supporting our future,