AI WITH HEART: FROM POTENTIAL TO POSSIBLE
2025 Spring Gathering
March 30 & 31, 2025 · Paris Hotel · Las Vegas, NV
This exciting, results-driven program is designed to equip you with the tools and strategies you need to elevate your salon’s success. You will gain a fresh perspective on using technology and AI to work smarter, not harder, freeing you to focus on delivering exceptional, personalized guest experiences.
Full agenda and speaker lineup below!

2025 EVENT DETAILS

MARCH 30 & 31, 2025 • PARIS HOTEL • LAS VEGAS, NV

Hairdressers have an unmatched eye for spotting potential—and with AI, the possibilities are boundless. But how do we turn these limitless opportunities into real, tangible results for our businesses?
2 DAYS OF SPEAKERS ON:
- What AI tools will make the biggest impact?
- How do I track what’s working—and fix what’s not?
- What’s the first step to getting my team on board?
- How do we use technology to foster creativity?
- How do I add AI, but still lead from the heart?
CHECK OUT THE 2025 AGENDA
what you will walk away with:
- Proven strategies to grow your guest count using innovative marketing and AI-powered tools.
- A dynamic retail approach to create engaging experiences that drive sales.
- The knowledge to boost your social presence and SEO with simple, AI-driven tools and effective keyword strategies.
- Streamlined front desk solutions that enhance efficiency and guest satisfaction.
- A blueprint to create your own AI-powered Co-CEO to optimize your operations and support better business decisions.
- Clarity and confidence in your salon’s performance through simplified tools to track, analyze, and act on your numbers effectively.
Topics
TRENDS WITH SONJA DOVE
CREATING YOUR CO-CEO
DELIVERING CARE & CONNECTION
OPTIMIZING OPERATIONS
SOCIAL & SEO BOOSTERS
STREAMLINING THE FRONT DESK
You may have noticed that we are only offering an all inclusive ticket.* Hotels are changing the way they are charging for events. Although this new structure gives us fewer ways to customize our ticket offerings, it also streamlines and simplifies the process. Most importantly, we are looking at this as a way to make sure each of you experience every part of the Spring Gathering that we take such care in creating for our members. We are adapting to the change to enable us to grow and improve.
*Excludes alcoholic beverages. Cash bar available.