Celebrating the Romance of LuxuryMarch 12, 2010
Intercoiffure Fact SheetMarch 27, 2010
Remember what the bride is paying for her shoes and her bouquet. Her hair is much more important than these items, but often she spends less on the hair. It is up to us to build the value and deliver great value.
– Vivienne Mackinder, Fashion Director, Intercoiffure America/Canada
MIAMI: Intercoiffure America/Canada Fashion Director Vivienne Mackinder sent 12 brides down the aisle and onto the main stage at the Spring Symposium, held by Intercoiffure America/Canada (ICA) on April 17-18 in Miami’s South Beach. The bridal styles were the grand finale to ICA’s Spring Trend Collection and showcased Mackinder’s stellar hairdressing skills as well as her signature use of haute couture.
“This collection is meant to remind stylists of the great artistic and financial value in building a bridal business,” notes Mackinder. “It’s important to capture the total beauty of the client, especially on her wedding day, one of the most important days of her life. You must see the bride not only as a fashion statement, but also as an individual. The hairstyle must fit the bride from the inside out.”
The well-known bridal design house Demetrios (www.demetriosbride.com) donated the gowns and accessories for this collection.
About Brides By Demetrios www.demetriosbride.com
Bridal boutiques throughout the world proudly sell Demetrios gowns. Today, the Demetrios brand is a prestigious leader in bridal fashion. Designer and owner Demetrios is a fashion icon in the bridal gown industry. His gowns offer women the widest and most versatile styles, and are on the cutting edge of the fashion world. They have been showcased in all leading bridal magazines, including his own publication For The Bride. This leadership and expertise in bridal category marketing continues to expand.
Demetrios James Elias was born near the port of Athens in Piraeus, Greece. As a young boy, he immigrated to the United States with his family. While still in school, he assisted his parents in their family-owned bridal store in Warren, Ohio. In 1980, Demetrios’ dream of owning his own company became a reality. He purchased Ilissa Bridals of New York City. Virtually overnight, he turned this small-unknown business into a thriving international company.
Bridal Collection Courtesy of Intercoiffure America/Canada
Hair : Vivienne Mackinder, Fashion Director, Intercoiffure America/Canada
Hair color: Jo Blackwell-Preston, Intercoiffure America/Canada Hair Color Council
Photography: Ernesto Mendoza
Gowns: Brides by Demetrios
Fashion styling: Montgomery Frazier
Makeup: J. Patrick